The dark sides of influencer marketing
Influencer marketing has become a potent tool for businesses to engage with their target consumers in the digital era. It is a marketing tactic in which companies partner with people who have a significant internet following?known as influencers?to market their products and services. But underneath the dazzling exterior of well-chosen content and luxurious lifestyles, influencer marketing has a darker side that frequently goes unnoticed.
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Category: Online marketing
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