Search Engine Optimization (SEO) is a crucial digital marketing strategy aimed at enhancing a website s visibility on search engines like Google. By optimizing various elements, such as keywords, meta tags, and content structure, SEO aims to improve a site s ranking in search engine results pages (SERPs). The ultimate goal is to attract organic (non-paid) traffic and increase the chances of a website being found by users searching for relevant information or products. Effective SEO involves both on-page and off-page optimization techniques, including quality content creation, link building, and technical optimizations. As search engines continually refine their algorithms, staying abreast of SEO best practices is essential for businesses and website owners looking to maximize their online presence and reach their target audience.



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