Director of Marketing - The Ritz-Carlton - (23171523)

Director of Marketing - The Ritz-Carlton - (23171523)

At Marriott International you have the opportunity to grow in your career work with teammates that feel like family and help make our world a better place.The Las Colinas Resort Dallas located at 4150 North MacArthur Boulevard Irving TX 75038 is currently hiring a Director of Marketing.Responsibilities include p> Directs the development production and implementation of all marketing strategies and related projects associated with the property s revenue and marketing objectives. Partners with the Vice President (VP) of Sales and Marketing to develop the annual marketing plan to achieve both short and long-term revenue and marketing objectives. Partners closely with other topline disciplines (Sales and Revenue Management) to develop overarching cross-cutting strategies. Develops and oversees the execution of marketing strategy that aligns with hotel goals and positioning to achieve topline revenue and RevPar share-of-wallet goals. Oversees management of all internal and external communications through digital presence including but not limited to property website third party channels and social media while maintaining brand integrity. Identifies incremental marketing opportunities ranging from partnerships third-party sites and CVBs. Articulates campaign performance regularly to General Manager Sales Revenue Management leaders and Ownership. Leads a team of marketing professionals to execute strategies. CANDIDATE PROFILE Education and Experience 2-year degree from an accredited university in Business Administration Sales or related major 2 years experience in Hospitality Sales Spa Sales or a comparable professional areaOR 4-year bachelor s degree in Business Administration Sales or related major 1 year experience in Hospitality Sales Spa Sales or a comparable professional area CORE WORK ACTIVITIES Development of Hotel Marketing Strategy Develops overarching marketing strategy including marketing plans and property email strategy to overall hotel marketing budgets for the hotel group of hotels they support to align with business priorities in consultation with General Manager(s). Oversees execution of all marketing initiatives projects and collateral production to verify that sales and marketing objectives are achieved and that revenue opportunities are maximized. Cultivates partnership and active participation in demand generation strategy development (SMR). Reconciles marketing plan monthly with accruals forecast in conjunction with Director of Finance. Leads repositioning efforts in partnership with Area Team GM and hotel executive team. Serves as the hotel(s) brand guardian liaison verifying all marketing reflects brand voice. Leads the strategic pull-though of continent and brand promotions and campaigns. Partners with Revenue Management to develop and execute promotional strategy efforts. Supports group lead generation efforts. Runs reviews analyzes and clearly articulates to stakeholder s and owners the key marketing reports with the ability to quickly adapt and adjust strategy accordingly. Manages internal and external partners to verify deliverables are executed to support hotel strategy. Develops and sets the annual digital marketing plan and overarching partnership and marketing strategies to maximize hotel revenue production and align with hotel positioning. Manages the OTA Strategy in collaboration with Revenue Management through monthly market leader reviews and media investments. Monitors and provides recommendations for SEO and updates as needed in collaboration with MDS or agency Manages cluster marketing strategies when applicable. Owns the direct asset development (e.g. photoshoots) to verify up to date content for Marketing team to pull through to various sites and channels.Development and Execution of Communicatio ns and Partnerships Maintains frequent active engagement with Area Directors of Marketing to communicate overall recommendations and actionable next steps based on identified findings best practices and overall digital trends for their portfolio of hotels. Sets overarching Public Relations strategy for hotel group of hotels outlining goals pitch angles and target segments. Manages Public Relations agency if applicable or manage PR messaging. Effectively measures and clearly communicates success of campaigns and digital performance using relevant reports tools. Creates strong relationship management and negotiation skills demonstrates ability to develop and maintain relationships (e.g. GMs Sales and Revenue Leaders Regional Team Hotel Marketing Team media representatives etc.). Leading Marketing Team Manages direct reports and monitors overarching marketing performance. Interviews selects and onboards property marketing associates Handles employee complaints and executes disciplinary action as needed. Evaluates employee s productivity and efficiency for the purpose of recommending promotions or other changes in status. Conducts annual performance appraisal with direct reports according to Standard Operating Procedures. Completes other reasonable duties as requested by leadership. California Applicants Only The salary range for this position is 81 525.00 to 174 271.00 annually.Colorado Applicants Only The salary range for this position is 81 525.00 to 158 430.00 annually.New York Applicants Only The salary range for this position is 81 525.00 to 174 271.00 annually.Washington Applicants Only The salary range for this position is 81 525.00 to 174 271.00 annually. In addition to the annual salary the position will be eligible to receive an annual bonus. Employees will accrue 0.04616 PTO balance for every hour worked and eligible to receive minimum of 7 holidays annually.All locations offer coverage for medical dental vision health care flexible spending account dependent care flexible spending account life insurance disability insurance accident insurance adoption expense reimbursements paid parental leave educational assistance 401(k) plan stock purchase plan discounts at Marriott properties commuter benefits employee assistance plan and childcare discounts. Benefits are subject to terms and conditions which may include rules regarding eligibility enrollment waiting period contribution benefit limits election changes benefit exclusions and others. Apply now at s jobs.marriott.com marriott jobs 23171523 lang en-us Marriott International is consistently recognized as an employer of choice globally by FORTUNE magazine DiversityInc and Great Places to Work Institute among others.Chat engage and follow us on social media. Facebook Twitter LinkedIn InstagramVisit www.marriott.com careers to learn more about our workplace culture and career opportunities.Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive people-first culture. We are committed to non-discrimination on any protected basis such as disability and veteran status or any other basis covered under applicable law. Marriott International considers for employment qualified applicants with criminal histories consistent with applicable federal state and local law.At more than 100 award-winning properties worldwide The Ritz-Carlton Ladies and Gentlemen create experiences so exceptional that long after a guest stays with us the experience stays with them. Attracting the world s top hospitality professionals who curate lifelong memories we believe that everyone succeeds when they are empowered to be creative thoughtful and compassionate. Every day we set the standard for rare and special luxury service the world over and pride ourselves on delivering excellence in the care and comfort of our guests. Your role will be to ensure that the Gold Standards of The Ritz-Carlton are delivered graciously and thoughtfully every day. The Gold Standards are the foundation of The Ritz-Carlton and are what guides us each day to be better than the next. It is this foundation and our belief that our culture drives success by which The Ritz Carlton has earned the reputation as a global brand leader in luxury hospitality. As part of our team you will learn and exemplify the Gold Standards such as our Employee Promise Credo and our Service Values. And our promise to you is that we offer the chance to be proud of the work you do and who you work with. In joining The Ritz-Carlton you join a portfolio of brands with Marriott International. Be where you can do your best work begin your purpose belong to an amazing global team and become the best version of you.