Senior Marketing Insight Specialist

In this position you ll have the opportunity to Lead all aspects of market analysis in support of the individual product category business plans as well as overall product leadership strategy. Critical responsibilities Data Analytics - Intercepts - Customer & demographic targeting - Create and maintain new data sources and associated decision support tools that are integrated with other Therma-Tru info systems (Saleslogix Cognos portals etc.) Key Performance Indicators - Focus Group logistics - Analytics & summaries VOC Trend Analysis - Initiative and independence. - Methodology recommendations - Attention to detail. - 3-six years previous background in the building products or consumer durables industry. - Bachelor s Degree in Marketing Business Statistics or Economics. MBA is strongly preferred. - Industry report summaries New Product Research ...



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