Startup Survival Kit Finding Product-Market Fit Overview Your product and market may be unique but the path to finding product-market fit is not it s formulaic. Attend this workshop to learn the formula. Historically the greatest risk in launching a startup has been the feasibility of the technology. Today the cost and complexity of product development has been drastically reduced. That means the biggest risk for most startups has shifted from prototyping a product to getting it to market. The reality is that during the early stages of a company learning must precede revenue a startup must 1st methodically go through the process of learning how customers will acquire and use their product. Products don t crest value customers do....
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