Tao of Content Marketing

With the proliferation of new media everyday people are virtually awash in a sea of advertising white noise. Presently the average American endures approx 5 000 promotional messages each day. And they re reacting just as we might expect by tuning out. The Tao of Content Marketing is a seminar that explores a new customer-driven approach to marketing 1 that is perhaps ironically rooted in Taoist philosophies that are thousands of years old. Learn strategic approaches to digital engagement including search social media and content marketing that will draw your best audiences to you build trust and credibility and develop new customer relationships that last. Specific topics include Is traditional advertising dead Organic vs. paid search marketing The role of social media in your marketing mix Content the critical other half of successful digital engagement This event is presented as part of Philly Tech Week 2016 by Greg Ippolito and Bob Clements founders of IMA....

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