Overview The Trade Marketing Manager acts as liaison between field sales and brand marketing to develop deliver and analyze customer plans designed to maximize volume market share and profit while supporting overall corporate brand strategy. Specific areas of responsibility include but are not limited to the planning tracking and analysis of all customer trade plans the creation dissemination of all brand-specific sales collateral and the creation of winning retail solutions that maximize promotional effectiveness and efficiency within the assigned brand group. Responsibilities Partners with Sales to continually monitor and analyze trade spending across multiple customers channels to develop winning solutions that maximize ROI within the assigned budget Coordinates the communication of new item launches and brand initiatives to field sales including the creation of sales presentations launch kits and the delivery of samples item and display specifications...
Category: Employment & Jobs
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