True Blue - I AM brand consultants brand design agency and brand

True Blue - I AM brand consultants brand design agency and brand

I-AM team carried out extensive audit of the competitors and looked into best-in-class examples across categories along with conducting a research on the target audience and their preferences.This culminated in a workshop wherein the brand True Blue was born and defined as a Western Modern fashion brand with an Indian twist. I-AM developed the positioning around True Blue defining fashion that is sophisticated and western with an Indianness that inspires pride. The brand personality revolves around the principles of being a Leader Visionary Extrovert Social Confident Experienced and Warm. Master Blaster Sachin Tendulkar who epitomises the brand s personality was chosen as the brand ambassador.The Visual Language and the Look & Feel for True Blue is Contemporary Sophisticated Artistic Crafted Warm Detailed Discovery with an Indian Ethos. I-AM created the brand identity for True Blue besides being responsible for creating the instore visual language and leveraging the customer journey to design the offline True Blue store.True Blue launched it s two outlets in High Street Pheonix Mall Mumbai on 28th of May 2016 and in Brigade Road Bangalore on 31st May 2016. The brand plans to launch around 25 30 stores across India in the next five years.What we didBrand Positioning Brand Identity Customer Journey Mapping Store Design across various formats Brand Experience (Space) Visual Language Launch Roll-OutAddress- P-2 Raghuvanshi Estate 11 12 S B Marg Lower Parel Mumbai 400013Please get in touch Brian Pinto Country Head 91 9930519476 brian(at)i-ammumbai.comServicesBrand Portfolio Management Services in IndiaBrand Portfolio Management IndiaBrand Architecture Services in IndiaBrand Strategy Consulting in IndiaMarketing Consulting Services IndiaArchitecture and Design Company IndiaBrand Consultants IndiaBranding and Corporate Identity Services IndiaBrand Design Agency IndiaBrand Consulting Services in IndiaBrand Positioning Services in IndiaBrand Identity Design IndiaBranding Agency IndiaWorkspace brandingWorkspace designOffice brandingOffice designArticle- s www.apsense.com article bop-rebranding-brand-strategy-application-vis 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subject 290333.html www.apsense.com subject 290347.html www.apsense.com subject 288631.html www.apsense.com subject 288633.html www.apsense.com subject 288636.html www.apsense.com subject 288637.htmlLocal Citations- www.driveat.com Cleartrips-Workspace-Branding-Design-Branding -and-Communication-Concept---I-AM-Graphic-Des ign-Company-India-1299175.html www.driveat.com FGB-Bank-Branch-Interior-Design---Branding-Br anch-Format-Design-Design-Delivery-Customer-J ourney-Mapping---Brand-Consulting-Services-in -India-1299176.html www.driveat.com Remodelling-the-Oman-Arab-Bank-branch-experie nce---Branding-Branch-Format-Design-ATM-Desig n---I--AM-Brand-Design-Agency-in-India-129917 7.html www.driveat.com Why-Action-Oriented-Marketing-Is-the-Way-Forw ard---I-AM-Branding-and-Corporate-Identity-Se rvices-in-Mumbai-India-1299178.html www.driveat.com I-AM-Beyond-shares-experiential-insight---I-A M-Brand-Positioning-Services-in-India-1299180 .html www.driveat.com Hansgrohe--Brand-Application-Interior-and-Web site-Design---I-AM-Brand-Strategy-Consulting- in-India-1297554.html www.driveat.com Domus---Brand-Identity-amp-Application-Sales- Process-Review-Interior-Design-and-Branding-A gency-India-1297556.html www.driveat.com Simone---Branding-Interior-design-Packaging-B rand-communications---I-AM-Office-Branding-Wo rkspace-Branding-Brand-Design-Agency-Branding -and-Corporate-Identity-Services-India-129755 7.html www.driveat.com Kale-Kilit---Flagship-Showroom-Interior-Desig ning-and-Digital-Media--I-AM-Branding-Agency- Brand-Consultants-Workspace-Branding-Architec ture-and-Design-Company-India-1297558.html www.driveat.com Interflora---Brand-Strategy-Hierarchy-Identit y-and-Application---I-AM-Brand-Architecture-B rand-Portfolio-Brand-Consultants-and-Brand-Id entity-Design-India-1297559.html www.driveat.com I-AM-proves-the-model-agency---I-AM-Office-br anding-Workspace-design-and-brand-positioning -services-in-india-1296510.html www.driveat.com I-AM-Commended-for-Ethos-Project---I-AM-Brand -Consulting-Services-and-Branding-Agency-Indi a-1296511.html www.driveat.com I-have-too-many-bikes-Said-no-cyclist-ever--- I-AM-Brand-Positioning-Services-and-Branding- Agency-India-1296512.html www.driveat.com News-from-I-AM-Sessions---I-AM-Workspace-Bran ding-Office-Designing-and-Brand-Design-Agency -in-Mumbai-India-1296513.html www.driveat.com Running-with-a-Great-Partner---I-AM-Brand-Ide ntity-Design-Brand-Consultants-and-Brand-Cons ulting-Services-in-Mumbai-India-1296514.html www.driveat.com Branding-and-interior-design-concept-for-vege tarian-restaurant-Ethos-1294094.html www.driveat.com Lumee-Street-Cafe---Name-generation-Brand-Ide ntity-Interior-Design---I--AM-Branding-and-Co rporate-Identity-Services-India-1294096.html www.driveat.com Itsu---Interior-Design-Packaging-Design-Multi -sensory-Consulting---I-AM-Brand-Consulting-S ervices-in-India-1294097.html www.driveat.com Comptoir-Libanais-Restaurant---Menu-Design-Pa 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Itsu---Interior-Design-Packaging-Design-Multi -sensory-Consulting-1280830.html www.driveat.com Spirit-of-Fashion---Brand-Awareness-Location- Sourcing-and-Digital-1280831.html www.driveat.com Vanta---School-branding--Interior-Design-1280 832.html www.driveat.com Vital-Ingredient---Brand-Positioning--Identit y-and-Interior-Design-1280833.html www.driveat.com T-Box---Brand-Identity-Application-Retail-Str ategy-and-Interior-Design-1280834.html www.driveat.com BOP---Rebranding-Brand-Strategy-Identity-Appl ication--Visual-Language-1280828.html www.driveat.com Seven-Dials---Pop-up-Sourcing--Management-Col lateral-Design-and-Retail-Mix-1280827.html www.driveat.com I-AM-Shift-Winter-2017---Brand-Design-Agency- and-Brand-Positioning-Services-in-India-12779 53.html www.driveat.com I-AM-at-the-Retail-Design-Expo---I-AM-Graphic -Designing-and-Corporate-Identity-Design-Indi a-1277955.html www.driveat.com I-AM-at-100-Design---I-AM-Brand-Identity-Desi gn-Logo-Design-Graphic-Designing-and-Corporat 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