As a sale and or marketing leader you probably feel the overwhelming pressure to hit various metrics and targets each quarter. If you re in this position then it s safe to say that lead generation pushes and pulls just about everything that you do. On top of that we can also assume that your sales team works somewhat separate from your marketing team. That s pretty common unfortunately. However wouldn t it be great if both of these initiatives could align What if sales prospecting could truly influence your lead generation campaigns Sales and marketing really do work hand-in-hand. 1. Sales Prospecting 101 Prospecting should be strategic. Even if you re managing low tier accounts. Honestly even if you re an SDR. There should be a clear goal for each account your reps have and every time they look at that account they should be working towards that goal. We actually have a great blog that talks all about what it looks like to send the perfectly crafted sales email . As a sales leader it s your job to guide your sales reps prospecting activity towards strategic goals and checkpoints that all lead to an inevitable sale. 2. Sales Reps Owning Lead Generation Personalization is key in this approach. If you can enable the sales team to speak more relevantly to their key accounts and clients then you ll see a faster turnaround for leads making it through the pipeline. In turn creating more sales pipeline and eventual ROI. This process comes with its own share of challenges though. First off you ll want to make sure you ll want to make sure you have some sort of intent data filtering. Second the data you provide to the sales team should be enriched with research ahead of time. Lastly you ll want to work with sales management to set up tracking within their CRM to make sure you re receiving data from their prospecting in return. 3. Marketing and Demand Generation Attribution Regular meetings between marketing and sales leaders can be structured around providing insight on the accounts that have benefited from marketing data. On top of that new strategies can be created to help the salespeople reach their accounts more effectively. In order to make sure all of this work isn t a waste of your time you ll want to track and onboard these accounts into your marketing automation as well. Now you have strategically prospected and nurtured data that you can create follow-up campaigns for in supplement to what the sales team is doing. Do you need help Do you want to Generate Leads via Sales Prospect Contact Us 8082188307 450 Mastermind One - IT Park Royal Palms Aarey Colony Goregaon (E) Mumbai Maharashtra India 400065.
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