STARTING on a SHOESTRING&hellip2n d Edition&hellip

BUILDING A BUSINESS WITHOUT A BANKROLL.Local pick-up preferred (Please call first) but will ship at the buyer s expenseKingston Books 3 IMG_1121No illustrationsAuthor Arnold S. Goldstein PhDPublisher John Wiley and SonsContents by Chapter (in brief)You Make Your Own Miracles ..1 Checking Out Your Winning Idea ..17 Shoestring Economics ..37 Starting Smart ..57 Prepare a Winning Business Plan ..71 Finding the Money ..93 Partners for Profit Your Brains Their Cash ..115 Setting Up Shop ..133 Buying Advice at a Bargain Price ..153 Full Shelves fro Empty Pockets ..173 Promoting for a Pittance ..197 A Blueprint for Buying a Business ..213 Pyramiding to the Top ..233 Appendix ..251Glossary ..265 Key points at the end of each chapterLive your entrepreneurial dream with no-or little-money down Where there s a will there s a way. Even if you don t have start-up money in the bank you can get your new business on its feet with ingenuity and knowledge. Starting on a Shoestring is the key to your success. Now in its Fourth Edition this perennial bestseller has helped thousands of people live out their dreams it provides the knowledge and the confidence you need to get your business off the ground and up and running. Authoritative step-by-step guidance will answer your questions help you plan your strategy and get you started. In the new Fourth Edition an all-new chapter covers everything you need to know about the Internet from creating an online presence for your business to understanding all the tech jargon. And there s more Make sure your business idea is right for you-before you take the risk Find sources of capital and approach them confidently Six common myths avoid the traps and misconceptions of starting up Should you take on a partner Setting up bargains on equipment dealing with suppliers the advantages of leasing value of consignments Marketing and advertising on a shoestring free publicity word-of-mouth creating a prestige image cheaply Examples of businesses like yours that maximized their success on the Internet Now better than ever Starting on a Shoestring gives you a wealth of vital information you ll find in no other book-it s your first step to entrepreneurial success.Paperback 284 pages ISBN 0-471-52455-7



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