Senior Marketing Manager Digital Platforms and Strategy &ndash G (Sarasota, FL)

Senior Marketing Manager Digital Platforms and Strategy &ndash G

Live Fully at Marriott International 1 Leader in Hospitality At Marriott International you have the opportunity to grow in your career work with teammates that feel like family and help make our world a better place. Americas Brand Marketing Digit located at 10400 Fernwood Rd Bethesda MD 20817 is hiring a Senior Marketing Manager Digital Platforms & Strategy Gaylord Hotels. Responsibilities include The Senior Manager Digital Platforms & Strategy is a key member of the Gaylord Hotels marketing team. The individual strategically manages Gaylord Hotels web and email marketing platforms and products. This position will work closely with our Gaylord Hotels brand marketing & management team property marketing leaders global Marriott International digital teams and vendors partners to build out Gaylord Hotels digital ecosystem and customer journey. This individual strategizes plans directs and coordinates activities across multiple associates and digital work streams to ensure strategies and tactics are implemented according to the digital plan and meets Gaylord Hotels business objectives. This includes demand generation and comms operational experiences such as optimization to room night revenue and ancillary revenue for various customer segments integrated marketing plans built around lifecycle and loyalty initiatives and guest experience platform connectivity such as our wayfinidng app. The Senior Manager Digital Platforms & Strategy will ensure the development and delivery of customized digital products while understanding hotel and field needs in regard to product sets deadlines and deliverables (including but not limited to on-platform m.com custom sites Eloqua email platform and third-party partner sites. CANDIDATE PROFILE EDUCATION & WORK EXPERIENCE PREFERRED 4-year degree from an accredited university in Business Administration Communications Marketing or related subject area 5 years of relevant professional experience including websites eCommerce and or digital product management. KEY SKILLS AND EXPERIENCES Experience building websites and site experiences delivering continuous improvement to the site from a conversion and user experience perspective.Experience with SEO SEM paid search and other online marketing tactics to increase penetration with target customers.Expertise in website marketing strategies Google Analytics tag management data-layers and other technical know-how.Data-driven mindset with the ability to gather data independently and analyze and present it effectively.Experience with CMS photo editing software and other content management tools.Experience with email marketing platforms such as Eloqua Marketo Exact Target (preferred)Knowledge of eChannels OTAs TravelAds Plus (preferred)Prior hospitality experience (preferred) CORE WORK ACTIVITIES The following are specific responsibilities and contributions critical to the successful performance of the position CORE NEEDS OVERALL - The Senior Manager Digital Platforms & Strategy is responsible for ensuring the successful execution of activities and deliverables in a timely manner across their team within budget and delivers comprehensive reporting against defined metrics. This individual is tasked with staying up to date on industry tools best practices Marriott initiatives and with and providing market insights and strategy recommendations to the brand team.WEBSITES - Working closely with the various teams to define and implement optimization and new build strategies to improve traffic and conversion across the site. Build a leading site experience delivering continuous improvement to the site from a conversion and user experience perspective. Serve as knowledge expert on content optimization efforts based on a web style guide SEO and user experience best practices.ECOMMERCE - Partner with the marketing team and hotel revenue leaders to develop and execute the eCommerce programs for individual properties and develop strategic plans that maximize revenue.SEO SEM - Identify opportunities on websites in order to develop and implement SEO strategy enhancements to improve performance. Stay current on SEO SEM industry trends search algorithm updates and best practicesRELATIONSHIPS Builds & maintains strong business relationships with internal marketing Marriott Digital Studio Marriott tagging and other corporate teams critical to custom product development to fully realize key business process practices and analyses.REPORTING - Monitor and evaluate performance via available tracking tools - (i.e. Dashboards Adobe Analytics Google Analytics etc.). Provide and present tracking analysis and reporting on effectiveness of all strategies. Regularly monitor web pages and website functionality identifying areas of improvement and CRM efficiencies. ADDITIONAL PREFERRED SKILLS PAID SEARCH - Developing and implementing search strategy & tactics communicating results and insights with clients and using paid search to exceed client business goals. Manage strategic initiatives such as keyword expansions restructures testing remarketing targeting and strategic bidding strategies.OTAS - Maintain two-way strategic relationships with OTA contacts property teams regional teams owners and corporate counterparts. Build and maintain strong relationships with local market eChannels managers to maximize merchandising and advertising opportunities for the hotels throughout the year.EMAIL - Evaluate operations of the email product and provide strategic recommendations on fundamental changes to the operations to drive more sales and a more seamless customer experience. Own the project management needs of the email platform to ensure the department is running efficiently. Develop understanding of all aspects of Gaylord Hotels email marketing channel including business strategy customer experience deliverability testing and optimization database segmentation data analytics mobile optimization CAN-SPAM and overall system capabilities roadmap. MANAGEMENT COMPETENCIES Building Relationships Coworker Relationships Builds credibility with others and encourages strong working relationships. Creates a work environment in which others feel comfortable sharing thoughts and feedback. Shows awareness of how own behavior impacts others and the work environment. Encourages others to work together. Customer Relationships Models and empowers others to anticipate and respond to customer stakeholder preferences and feedback. Clearly explains policies in ways that create strong customer stakeholder relationships. Monitors customer stakeholder satisfaction and takes appropriate action. Resolves customer stakeholder issues and concerns raised by others. Global Mindset Creates an environment where everyone is valued and included. Models and coaches others on representing the Company culture of service opportunity respect and fair treatment. Acts when others are treated unfairly or are not valued and respected for their unique skills. Looks for and uses ideas and opinions from diverse sources. Attracts develops and retains a multicultural and multigenerational workforce. Gives all associates the opportunity to achieve their full potential. Organizes activities that promote inclusion. Maintains an awareness of changing customer stakeholder and associate characteristics. Generating Talent and Organizational Capability Organizational Capability Ensures the work is organized so it can be effectively completed. Continuously improves work processes. Brings together the appropriate mix of associate knowledge and skills to complete work. Coaches others on scope of technical decision making authority. Uses meetings and other forums to regularly communicate status of work. Talent Management Provides seeks and acts on constructive feedback. Develops others by identifying needs and providing resources in area of expertise. Uses professional networks to attract top talent in area of expertise. Participates in the hiring process and ensures successful on boarding of new associates. Leadership Adaptability Models and coaches others on staying calm and focused during stressful situations. Communicates to others why change is happening and how it impacts their work. Models flexibility when managing multiple demands and changing priorities. Provides resources that help others deal with change and challenges. Adjusts team and own priorities when experiencing change or challenges. Determines how change impacts stakeholders and communicates concerns to leadership. Communication and Professional Demeanor Clearly presents complex information using different methods. Adapts communication style based on the audience. Demonstrates active listening to ensure understanding. Models and coaches others on appropriately interpreting verbal and non verbal behavior. Models and coaches others on displaying professionalism and gaining respect from others. Problem Solving and Decision Making Identifies issues and makes suggestions to solve complex problems affecting daily work. Models and coaches others on breaking complex issues into manageable parts. Looks for and shares information with others before making a decision. Models and coaches others on identifying and evaluating alternatives and their implications before making decisions. Involves and gains agreement from others when making key decisions. Makes complex decisions and works with others to implement solutions in reasonable amount of time. Learning and Applying Professional Expertise Applied Learning Sets own career goals and identifies developmental areas for self and others. Uses resources and challenging assignments to improve performance of self and others. Gathers shares and uses information about industry and discipline trends and best practices. Budgets for training to support associate development as applicable. Coaches and holds others accountable for professional growth. Business Acumen Ensures others understand how their work impacts property and team performance. Coaches others on the drivers of performance and their impact on key business and property metrics. Shows an understanding of how different customer stakeholder groups have different revenue potential. Identifies innovative ways to improve productivity customer stakeholder satisfaction and profitability. Technical Acumen Maintains advanced technical knowledge and skills and models their use for others. Models and promotes the appropriate use of facilities equipment and materials to perform the job. Demonstrates and shares expertise in policies procedures and legal requirements. Manages and completes complex technical assignments and coaches others on solving advanced technical issues. Demonstrates and reinforces technical standards and processes to support work requirements. Identifies innovative technical approaches and communicates how they can improve processes or business functioning. Managing Execution Building and Contributing to Teams Promotes teamwork by explaining how each associate supports shared goals. Builds commitment to team goals by explaining how they support department and property success. Works with team members to solve issues and make decisions that impact them. Manages disagreements among team members. Recognizes department team and individual achievements. Driving for Results Creates a team environment that encourages accountability high standards and innovation. Makes sure others understand performance expectations. Sets and tracks goal progress for self and others. Monitors the work of others to ensure it is completed on time and meets expectations. Breaks down barriers so team members can accomplish their work. Planning and Organizing Prioritizes group activities based on importance urgency and impact to goals. Manages team workload and delegates assignments appropriately. Ensures team members have the equipment materials and other resources needed to accomplish their work. Avoids conflicts when setting project timelines and communicates key milestones and deadlines to others. Apply now at s jobs.marriott.com marriott jobs 22042911 lang en-us Marriott International is consistently recognized as an employer of choice globally by FORTUNE magazine DiversityInc. and Great Places to Work Institute among others. Chat engage and follow us on social media. Facebook Twitter LinkedIn InstagramVisit marriott.com careers to learn more about our workplace culture and career opportunities. . Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive people-first culture. We are committed to non-discrimination on any protected basis such as disability and veteran status or any other basis covered under applicable law.