Importance of production design (Mumbai)

Importance of production design

Production design is an integral part of the video-making process. As videos are an audio-visual medium, it is obvious that the audience will remember what they see in the video. The filmmakers must pay equal attention to making the visuals beautiful with the help of proper set design, props, costumes, etc. rather than just focusing on the cameras, lenses and lights. A well-thought-out narrative and an excellent aren?t enough to make a video. A video becomes memorable when it is visually striking. This is where production design comes into play. Production design immerses you in the world of the video: Since production design encompasses all the visual aspects of the video, it helps the viewers immerse in the world of the video. This helped us create a visually compelling video for Symbo Insurance. Production Design makes the video more believable and credible: Through research, references and resourcing, production design helps create a realistic and trustworthy world. Coming back to the video we made for Sharekhan, the tea stall we built was through several references of tea stalls that we visited all our lives. Packets of biscuits, jars filled with snacks, kettles, and a stove, does that sound like a place you?d have visited at least once? We were able to achieve this through research and picking up instances from our own lives to make it look and feel credible and realistic. Production design works best by mixing the mood, theme and characters of the film. Along with thorough research, one can create visually pleasing videos that will be memorable for the audience. To know more: https://www.orangevideos.in/importance-of-production-design