How to plan your brand?s video strategy? (Mumbai)

How to plan your brand?s video strategy?

Today, brands can no longer get by using just written content and images. To interest and engage consumers, it is important to include live streaming, interactive 360 videos, augmented reality, and more Video is the most important piece of the modern marketing mix. After all, it?s how people today are spending their time: watching online video content. 80% of businesses use video as a marketing tool and 8 in 10 people have been convinced to buy a product or service by watching a brand?s video. What is the goal? A typical marketing funnel has 5 stages and videos can be used in each of these stages. However, you need to develop your video content strategy to specifically target your customer in each of these stages. The goals you set for your video marketing should consider where your audience falls in the funnel. Videos can be used for brand awareness at the top of the funnel, for providing use cases and social proof in the middle and to demonstrate product working at the bottom of the funnel. What?s your story? Products and services are bought as much for their emotional benefits as they are for their functional benefits. Every product is a reaction to a problem and aspires to solve the problem for the user. The classic video storytelling framework works on the problem-solution structure. Here, a protagonist with a goal is the customer demographic you are targeting. The conflict is the customer?s pain point - where he / she is getting stuck and looking for a resolution. The solution is your product and the reasons to buy are the product?s features and benefits. To know more: https://www.orangevideos.in/video-strategy