Senior Manager Search Engine Optimization (Bethesda, MD)

Senior Manager Search Engine Optimization

Senior Manager Search Engine Optimization It s a powerful feeling to belong. It s inspiring people to do more than they thought they could. It s leading the way by rolling up your sleeves to accomplish a common goal. It s taking a passion and turning it into your vision. Belonging is what it feels like to work at Marriott. If this sounds like the place for you join us. The Marriott International HQ located at 10400 Fernwood Road Bethesda MD 20817 is currently hiring an Senior Manager Search Engine Optimization.Responsibilities include The Senior Manager Search Engine Optimization (SEO) is responsible for identifying developing and managing initiatives that support enterprise Search Engine Optimization (SEO) programs for Marriott.com seven fully in-language Global sites (Germany Latin America China France UK Australia Japan) and corresponding mobile sites. In addition this person will be responsible for providing SEO strategy and implementation support for 6 localized sites and multiple Brand and product sites. The Search Engine Optimization program goal is to drive online bookings and awareness by expanding and optimizing Marriott s organic search listings against a list of strategic keywords.Expected Contributions Enhances and manages ongoing strategies to optimize Marriott s global digital platforms to support 24 source markets for high organic search placement within local search engines Defines strategic approach for technical on-site local and social search strategies Partners with Team Digital business units Corporate Communications Rewards Brand Marketing and Continent and Field teams to ensure alignment of global SEO strategies Builds enterprise knowledge and evangelizes SEO best practices to partners throughout the organization Achieves program results through close cross-departmental collaboration with Measurement & Analysis Corporate Communications Rewards Brand Marketing Continent and Field teams and other groups as needed Collaborates and provides ongoing SEO consultation and strategic insights to business units within Team Digital Leads the development and implementation of initiatives to support Marriott s Search Engine Optimization (SEO) programs to optimize Marriott s global digital platforms On a weekly basis analyzes natural search dashboards and data visualizations to understand trends and impacts of external and internal changes on program performance creating new dashboards as needed On a monthly basis reviews and analyzes performance of natural search efforts against goals recommends strategy changes as needed. Communicate program results to appropriate internal and external stakeholders building consensus towards further expansion aimed at optimal profitability. Leverages Analysis resources to mine website data syndicated research and other customer insight tools to develop optimization strategies for reaching customer targets. Primary point of contact for external SEO agencies of record Includes multiple domestic and global agencies Negotiates and manages annual vendor agreement and associated budgets Leads quarterly reviews weekly status updates and creation of industry trend updates in the form of POVs Provides strategic direction for the development of vendor deliverables Evaluates competitive agency landscape & conduct agency searches as needed.Certification College degree in marketing international business or related field MBA desired Previous search engine marketing experience preferred.To submit your application for this job please go to s marriott.taleo.net careersection 2 jobsearch.ftl lang en Marriott International is consistently recognized as an employer of choice around the globe by FORTUNE and Working Mother magazines DiversityInc Great Places to Work Institute and the CRF institute among others. Visit our newsroom to learn more news.marriott.comConnect and network online with us www.facebook.com marriottjobsandcareers www.twitter.com marriottcareers www.linkedin.com company marriott-international www.weibo.com marriottcareers Marriott International is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. Marriott International does not discriminate on the basis of disability veteran status or any other basis protected under federal state or local laws.Application URL www.aplitrak.com adid YWtzaGF0LmNoYW5kaGEuNjQxNDMuNjQ5NkBtYXJyaW90d C5hcGxpdHJhay5jb20