Web Content Writer - SEO (Montreal)

Web Content Writer - SEO

The start date of this job is flexible and in order to find the best candidate the job may remain open much longer than the date mentioned on this posting .. or you may be asked to start sooner than the expected start date if you are able to do so Please read the job description below and if this interests you please send a MS-Word version copy of your updated resume (ASAP) along with your salary expectations first available date and a telephone contact number E-mail to nikhil(at)teamrecruiter.com the recruiter in charge of this role is Nikhil AFTER you have submitted your resume via e-mail (when you have a moment) please apply online to match your resume to the job with following link s www.stafftrak.net ApplyOnline teamrecruiter.web tt JD& jobId 011549 If you do not think you are a match for this opportunity but know someone who is feel free to forward this email to them and you will be eligible for a referral bonus upon a successful hire. Our client is well established Educational Institute looking for Web Content Writer - SEO Location Athabasca Alberta & Remote Canada Duration 9 months contract with possibility of 2Yrs. renewal Summary Our Client is searching for a Web Content Writer to provide specialized Web Writing Expertise and Services for the corporate Web Site. The selected service provider (Resource) will be responsible to write or revise content of various lengths for approximately 150 webpages Standardized program descriptions write 85 pages Prospective student and admissions information write 30 pages revise 35 pages of existing content The work may be performed remotely but allow for one trip to Edmonton for a Project launch meeting with stakeholders. The proposed Resource may be invited to discuss present his her work samples. This activity may be held in Client s place Edmonton or Calgary or via online meeting at the individual s choosing. CRITERION Proven Track Record in Writing Effective Web Content Ability to Develop engaging Landing Pages Understanding of On-Page Search Engine Optimization (SEO) Familiarity with Online Marketing and a Basic Knowledge of HTML About Corporate Website The site receives an average of 350 000 visits a month or approximately 55% of all web traffic to the domain which the corporate site shares with 75 plus other academic and administrative websites. Web vision states that The purpose of web experience is to attract and enroll prospective students to ensure students have access to the information and tools they require to succeed in their education goals and to ensure that faculty and staff have access to the information and tools they require to do their jobs. There are four high level goals for websites 1. Student Recruitment (objective increase enrolment) 2. Student Retention (objective increase retention) 3. Information and Services (objective improve information and tools) 4. Research and Publication (objective enhance research reputation) The corporate s website s primary objectives are to increase enrolment and improve information and self-service tools. The site s secondary objective is to increase retention and the tertiary objective is to enhance research reputation. Context of the request for services In the fall of 2014 a user experience firm was hired to assess the main institutional website and make recommendations for improvement. Extensive end user research and stakeholder consultations were conducted as part of the assessment process. A final report was released in December 2014 which included content recommendations and revised information architecture. Statement of need Brand and Marketing department is searching for a web content writer to with work with its web unit to implement the content recommendations in the December 2014 report. The contractor will be expected to provide specialized writing expertise the institutional web site. The required services will include Working with content area experts and stakeholders to write new web content specified in the revised site information architecture. Revising and editing existing web content for consistency clarity brevity and readability. Working with content area experts and shake holders to validate content for accuracy. Writing web copy according to SEO strategies and apply SEO techniques to increase visibility of content. Working closely with the user experience lead and other team members. Qualifications Minimum of three (3) years of proven track record in writing effective web content. Can provide at least two (2) client references and attestations. Ability to develop engaging landing pages. Understanding of on page search engine optimization (SEO). Familiarity with online marketing and a basic knowledge of HTML would be an asset. Response Matrix QUESTIONS REQUISITES YOUR PROPOSED RESOURCE Provide the total estimated cost to complete the Project. Include milestones activities assumptions and cost breakdown in a separate sheet. Provide the estimated time to complete the Project (weeks). PROVIDE OR DESCRIBE HOW THE PROPOSED RESOURCE MEET THE FOLLOWING Minimum of three years proven track record in writing effective web contents. Include at least three links to previous work. References and testimonies. Able to develop engaging landing pages. Include at least samples of previous work. His her understanding of on page Search Engine Optimization (SEO). His her familiarity with online marketing and a basic knowledge of HTML His her availability for the period of mid-July through March 31 2016. His her availability for an Optional Contract Extension (for Post-Project Related Services on an as and when required basis ). His her work location (city & province). His her availability for a project kick off meeting in Edmonton AB in mid-July. 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