Loyalty Program in Chennai (Chennai)

Loyalty Program in Chennai

s www.theglobalsourcing.in the-global-sourcing loyalty-program Complexity creates confusionWhen you first start your loyalty program the whole process is new to your brand community. It s important to not overwhelm them right off the bat and all the great ideas you have will be too much for your customers to process all at once.From our experience you are better off starting a rewards program that is simple. You can add additional functionality over time as your community grow accustomed to the program. There are a couple key ways to get your loyalty program off the ground quickly that are still very effective. Simple earning rulesThis is one of the most effective ways to encourage loyalty and is also the easiest to set up. All you need to do is set the amount of points you want to reward for every dollar spent and let your customers start earning. We recommend starting with 1% back on purchases and making points equal to 1 cent each. We ve found this to be an effective place to start.The simplest way to set this up is to award 100 points for each dollar spent. Setting the point value of purchases this way makes it easy for your program members to understand what their purchases are worth from an earning perspective and sets you up to make easily understood spending rules as well.Simple spending rulesOnce you have set the amount of points you will be rewarding you need to also set how points will be redeemed. Start your program by allowing a set number of points be used to get one dollar off. This will let your customers know exactly how much their points are worth as they earn them.A simple program lets you launch quickly A simple program allows you to launch now rather than weeks or months down the road. As we like to say A simple loyalty program is always better than no loyalty program . Every moment spent in development has an opportunity cost so you miss out on time that your customers could be becoming engaged members of your community. Every day that passes without implementing is costing you potential revenue.Instead of spending weeks perfecting your collection of earning rules or crafting a long list of rewards for each VIP tier starting with just few simple rules will get your program live faster so you can start building a community sooner rather than later.Starting simple provides great marketing potentialThis staged launch process also provides a great way to market your loyalty program. Every time you introduce new features to your program you can market them to your customers and encourage engagement. Say you launched with a simple earning and spending rule and now you are ready to add VIP tiers to your program. You can email your community and let them know about the new program and what benefits they get with each tier.When launching instead of marketing it as a new loyalty program the simplest way to communicate it to your customer base is to frame it as the official launch of your brand community. A loyalty program is about you but a brand community is about your awesome customers.