Digital MarketingBasic and advanced (Delhi)

Digital MarketingBasic and advanced

Best Digital Marketing training In GurgaonBest Digital Marketing Training in Gurgaon. Course Syllabus -CurriculumThe programme will include lectures structured around seven modules as follows Module I Business marketing & e-marketing What is digital marketing Advantages of digital medium over other media Digital medium in today s marketing plan Module II Search marketing Basics of search marketing organic & paid search results Overview of Google AdWords Keyword research and analysis Tracking the success of SEM Search Engine Optimization techniques On-page & Off-page optimization Module III Social media marketing Different social media channels Social media for various businesses B2C & B2B Measuring social media ROI Content marketing Storytelling in social media Module IV Email marketing The basics of email marketing The concept of A B testing & its use in email marketing Module V Display marketing Different kinds of display marketing The display marketing ecosystem Retargeting & dynamic retargeting Module VI Mobile Marketing Different kinds of mobile marketing The mobile marketing ecosystem Module VII Web analytics Digital measurement landscape Introduction to Google Analytics Interpreting the data in Google Analytics Additional Tutorial classes There will be at least 3 additional tutorial classes in between modules throughout the course Schedule will be announced along with the course session plan Objective is to catch up and take stock of progression of learnings Also learn inter-module dynamics of digital marketing channels End Term Project Project based on industry case study. Optional On-Campus Module (Limited Seats) Campaign Strategy & Planning workshop End term project case study solution & presentation by participants To be scheduled in the weekend immediately after the last weekend of the course