The Start-Up Business Plan (Ocean View, CA)

The Start-Up Business Plan

Local pick-up preferred but will ship at the buyers expense. condition excellentLexar - Assorted Books and Magazines -- IMG_1079 Author William M. Luther Publisher Prentice Hall Contents by Chapter Part One -- Getting the Facts 1. Can Your Business Succeed in The Market You Selected 2. Who are the Customers and What Do They Need 3. What Are the Critical Strengths That Will Determine Your Revenues and Market Share 4. What Expertise Do You Need to Develop The Product or Service 5. What Expertise Do You Need to Market the Product or Service 6. What Type of Financial Data Do You Need Part Two -- Writing the Business Plan 7. Components of a Business Plan 8. Section One Concept of the New Business 9. Section Two Strategic Decisions 10. Section Three Research and Development and Design Engineering 11. Section Four Manufacturing and Operations 12. Section Five Marketing and General and Administrative 13. Section Six Finances Part Three - Getting Financing 14. Acquiring Capital for Your Business Postscript - Planning for the Years Ahead Appendix -- A Sample Start-Up Business Plan Paperback. 245 pages ISBN 0-13-842-543-4