The Tipping Point... (New York, NY)

The Tipping Point...

How Little Things Can Make a Big Differencecondition excellentLocal pick-up preferred but will ship at the buyer s expense Kingston Books 11 IMG_1318 Author Malcom Gladwell Publisher Little Brown Contents by Chapter Note Some passages in the book are Hi-Lited with a yellow marker. Introduction 1. The Three Rules of Epidemics 2. The Law of the Few Connectors Mavens and Salesmen 3. The Stickiness Factor Sesame Street Blue s Clues and the Educational Virus 4. The Power of Context (Part 1) Bernie Goetz and the Rise and Fall of New York City Crime 5. The Power of Context (Part 2) The Magic Number One Hundred and Fifty 6. Case Study Rumors Sneakers and the Power of Translation 7. Case Study Suicide Smoking and the Search for the Unsticky Cigarette 8. Conclusion Focus Test and Believe Endnotes Acknowledgements Index Why did crime in New York drop in the mid-90s Why is teenage smoking out of control Why are television shows like Sesame Street good at teaching kids how to read In The Tipping Point New Yorker writer Malcolm Gladwell looks at why major changes in society happen suddenly and unexpectedly. Just as a single sick person can start an epidemic of the flu so too can a few fare-beaters and graffiti artists fuel a subway crime wave or a satisfied customer fill the empty tables of a new restaurant. These are social epidemics and the moment when they take off when they reach their critical mass is the Tipping Point. Gladwell uncovers the personality types who are natural pollinators of new ideas and trends. He analyzes fashion trends smoking children s television direct mail and the early days of the American Revolution for clues about making ideas infectious. The Tipping Point is an intellectual adventure story with an infectious enthusiasm for the power and joy of new ideas. Most of all it is a road map to change with a profoundly hopeful message that one imaginative person applying a well-placed lever can move the world. Hardcover with Jacket 279 pages ISBN 0316-31696-2