E-COMMERCE &ndash BUSINESS ON THE INTERNET (Catlett, VA)

E-COMMERCE &ndash BUSINESS ON THE INTERNET

Local pick-up preferred but will ship at the buyer s expenseKingston Books 14 IMG_5151Authors Bruce and Constance McLarenPublisher South Western Educational PublishingIllustrated screen shotsAn Introduction to Electronic Commerce Electronic commerce is a tremendously popular phrase these days. Time magazine and Business Week devote cover articles to the idea newspaper and TV news stories weigh in on the future of traditional retailing and everyone from THE GAP to your grocery store wants to make sure you know their Internet address.What do people mean by electronic commerce How big is it really Will your company be left behind if it doesn t do business that way Will you be left behind if you don t do business that way And just what way are we talking about In Section 1 you ll learn what electronics commerce is to people in a variety of industries. You ll learn how the Internet affects our economy both nationally and globally. You ll see by the numbers where it s been and where the experts expect it to go. And by looking at the kinds of businesses that companies and organizations do on the Internet you ll begin to see what part E-commerce will play in your future..ContentsSection 1 AN INTRODUCTION TO ELECTRONIC COMMERCECHAPTER 1The Internet in Our EconomyActivity 1.1 The Partnership Between the Internet and BusinessActivity 1.2 Finding Company Information on the WebActivity 1.3 E-Commerce Success StoriesActivity 1.4 Who Is Keeping Track NET PROJECT Doing Business With The GovernmentNET PROJECT TEAMWORK Shopping OnlineWRITING ABOUT TECHNOLOGY URLs Among Us.CHAPTER 2Types of Internet BusinessesACTIVITY 2.1 Retailing on the InternetACTIVITY 2.2 Electronic CatalogsACTIVITY 2.3 Organizations and Associations on the NetACTIVITY 2.4 What Can a Small Business Do on the InternetActivity 2.5 Corporations on the NetNET PROJECT Advice For Small BusinessesNET PROJECT TEAMWORK Nonprofits on the WebWRITING ABOUT TECHNOLOGY Grow Your Small Business on the Web SECTION 2 PERSONAL AND BUSINESSES SERVICES ONLINECHAPTER 3Searching for a CareerACTIVITY 3.1 Career PlanningACTIVITY 3.2 Your ResumeACTIVITY 3.3 The Job SearchACTIVITY 3.4 RelocatingACTIVITY 3.5 Back to SchoolNET PROJECT Moving to HoustonNET PROJECT TEAMWORK Career Potential in HoustonWRITING ABOUT TECHNOLOGY The Low-Tech Job Search CHAPTER 4Personal Finance on the InternetACTIVITY 4.1 Banking OnlineACTIVITY 4.2 All About Online InvestingACTIVITY 4.3 Financing Your HomeACTIVITY 4.4 Searching for Insurance OnlineACTIVITY 4.5 Internet Tax TipsNET PROJECT Online Banking In Your NeighborhoodNET PROJECT TEAMWORK How Online Is Your Local Bank WRITING ABOUT TECHNOLOGY Where Did the Paper Go CHAPTER 5Internet Information ServicesACTIVITY 5.1 Travel PlanningACTIVITY 5.2 Online News and WeatherACTIVITY 5.3 Internet Information ProvidersACTIVITY 5.4 Internet Links to Government InformationNET PROJECT Business Trip To DenverNET PROJECT TEAMWORK A Whirlwind Tour of Baseball ParksWRITING ABOUT TECHNOLOGY Planning for Weather Emergencies SECTION 3 BUYING ONLINECHAPTER 6Retail and Business PurchasesACTIVITY 6.1 Shop til You DropACTIVITY 6.2 Find the Good Life on the InternetACTIVITY 6.3 Would You Buy a Car From This Site ACTIVITY 6.4 When a Business Is the BuyerACTIVITY 6.5 Sold to the Highest Bidder NET PROJECT Comparison ShoppingNET PROJECT TEAMWORK Small Business AssistanceWRITING ABOUT TECHNOLOGY It s a New World of Shopping CHAPTER 7Making Online PurchasesACTIVITY 7.1 Bringing the Music HomeACTIVITY 7.2 Flowers for All OccasionsACTIVITY 7.3 Downloading and Online ImageACTIVITY 7.4 Online SubscriptionsNET PROJECT Equipping The Pizza RestaurantNET PROJECT TEAMWORK The Good Sports StoreWRITING ABOUT TECHNOLOGY Customer Information CHAPTER 8Consumer IssuesACTIVITY 8.1 Safeguarding Security and PrivacyACTIVITY 8.2 Speaking UpACTIVITY 8.3 Wise ConsumerismNET PROJECT The Baby Shower NET PROJECT TEAMWORK How Much a Minute WRITING ABOUT TECHNOLOGY Savvy ShoppingSECTION 4 DOING BUSINESS ON THE WEB CHAPTER 9Internet MarketingACTIVITY 9.1 Phase I Pre-SaleACTIVITY 9.2 Phase II Taking the Order ACTIVITY 9.3 Phase III Delivering the ProductsACTIVITY 9.4 Phase IV Post-SaleNET PROJECT The Four Phases of Marketing OnlineNET PROJECT TEAMWORK Comparing E-Commerce Web SitesWRITING ABOUT TECHNOLOGY Invasion of Privacy CHAPTER 10Digital AdvertisingACTIVITY 10.1 E-mail AdvertisingACTIVITY 10.2 Banner AdvertisingACTIVITY 10.3 Promoting Your SiteNET PROJECT Concert TicketsNET PROJECT TEAMWORK Preparing Web AdsWRITING ABOUT TECHNOLOGY Creative Minds CHAPTER 11Global E-CommerceACTIVITY 11.1 Lowering Geographical BarriersACTIVITY 11.2 Asynchronous Business ArchitectureACTIVITY 11.3 Online International Business InformationACTIVITY 11.4 Intranets Extranets and the InternetNET PROJECT World Ventures LimitedNET PROJECT TEAMWORK Analyze Different CountriesWRITING ABOUT TECHNOLOGY Supporting Global Sales SECTION 5 DEVELOPING AN ELECTRONIC COMMERCE WEB SITECHAPTER 12Creating a Web SiteACTIVITY 12.1 Components of a Web SiteACTIVITY 12.2 Methods for Developing a Web SiteACTIVITY 12.3 Registering and Promoting Your Web SiteNET PROJECT Create Your Own Personal Online StoreNET PROJECT TEAMWORK Add Images to Your Online StoreWRITING ABOUT TECHNOLOGY Managing Your Site CHAPTER 13Developing a Web Site with Microsoft PageACTIVITY 13.1 Good Web DesignACTIVITY 13.2 Creating a Personal Web with Front Page 98ACTIVITY 13.3 Customizing Your Front Page WebNET PROJECT Create a Small Business Home PageNET PROJECT TEAMWORK Perfect Your SiteWRITING ABOUT TECHNOLOGY Front Page What s Your Verdict APPENDIX ABrowser BasicsThe Hypertext ConceptWeb BrowsersUsing a Browser to Explore the WebAPPENDIX BE-mail Basics How E-mail Works Using E-Mail Using E-Mail FeaturesAPPENDIX CWeb Security Providing Privacy for E-Commerce Visitors Paying for Merchandise OnlineGLOSSARYINDEXThis text shows how fundamental business concepts apply to the world of e-commerce It covers personal applications such as online banking retail purchasing and consumer education as well as business applications such as Internet marketing advertising and security. Case Studies are provided. This book shows how to build and maintain a commercial Web site and includes end-of-chapter projects that emphasize the practical application of technical skills in a business setting.Paperback 291 pages ISBN 0-538-68918-8