Digital Marketing Coordinator (Niagara Falls, NY)

Digital Marketing Coordinator

WE ARE PEOPLEREADY Staffing. It s what we know. Because we ve been providing staffing solutions putting people to work for nearly 30 years. Whether you re looking for work or you re seeking workers for your business PeopleReady is the North American leader in the industrial and on-demand staffing space. The PeopleReady located at Niagara Falls Ontario L2G 3Y1 is currently hiring a Digital Marketing Coordinator Job Description PeopleReady is currently recruiting for our client in Niagara Falls an innovator in consumer electronics for the past 60 years Our client is currently looking for a fast paced and dynamic Digital Marketing Coordinator to join their Ecommerce department. The successful candidate will be responsible to increase traffic and conversions to our clients websites which will drive them forward while staying focused on the company s vision mission and core values. PeopleReady is now recruiting for a permanent direct hire position with our client in Niagara Falls for Digital Marketing Coordinator E-CommerceAll interested applicants are asked to please send cover letter and resume to 2206-br(at)peopleready.com Candidates who reside within a 45-minute commute of our office will be given preference. In the Niagara Region you ll find modern cities Canada s most developed wine country a temperate climate and some of Ontario s most beautiful countryside. Niagara is also known for its affordability and high quality of life.Digital Marketing Coordinator E-commerceLocation Niagara Falls ON Working Hours Monday - Friday 8 15 am-5 00 pm on site Benefits Full comprehensive (dental medical and eye) 80 20 split-Family coverage Other perks Annual professional development fund RRSP fitness incentives relocation expense 50% off on client brands team events & many more Shift Timing - 1st Shift (Day). Responsibilities Include Key Result Areas Traffic and Conversion (75%) Managing both the overall strategy and daily administration of our digital advertising platforms (Google Facebook etc.) Search Engine Optimization with the goal of increasing the Google ranking of our branded websites Auditing websites for proper SEO structure and coding report and coordinate changes Coordinating various marketing projects Conceptualizing and implementing key promotions on key dates to bring new customers to our brand websites Coordinating email marketing with the goal of increasing open rate click through rate and sales Working with external parties to help drive traffic to CWD branded websites Coordinating the creation of web banners advertisements and social content Creating and presenting new opportunity proposals Conceptualizing and implementing word of mouth marketing strategies. Marketing Analysis (25%) Conducting research and analyzing data for various marketing initiatives Understanding target markets and customer motivation using demographic and psychographic data Measuring the return on investment (ROI) of marketing materials and online advertising Regular analysis of Google Analytics website data to report on ongoing initiatives as well as build proposals for new opportunities Measuring and reporting the effectiveness of marketing strategies on sales figures and brand identities Preparing and formatting reports using data gathering techniques and tracking standards Qualifications The successful candidate requires Education and Experience University Degree or College Diploma in a related field 3 years of experience with digital marketing advertising web analytics and SEO strategy development required Experience with coordinating large projects Experience or interest with consumer electronics is an asset but not required. Technical Skills Strong Microsoft Office (Word Excel Power Point Outlook) Basic Experience with web coding including HTML PHP Java an asset Proven success helping to improve website traffic and conversion Advanced knowledge of digital advertising platforms and best practices Advanced knowledge of Google Analytics website analytics and consumer behavior Advanced knowledge of E-commerce and digital marketing KPIs Advanced SEO knowledge including Google search algorithm trends Strong written and verbal communication skills Strong analytical and reporting skills Cognitive Skills Excellent attention to detail and well-developed organizational skills Ability to multi-task and work with multiple deadlines Ability to work in a fast paced and constantly changing work environment Creative problem-solving skills strategic and Out of the box thinking. ZIPX