Brand Marketing Manager (Niagara Falls, NY)

Brand Marketing Manager

WE ARE PEOPLEREADY Staffing. It s what we know. Because we ve been providing staffing solutions putting people to work for nearly 30 years. Whether you re looking for work or you re seeking workers for your business PeopleReady is the North American leader in the industrial and on-demand staffing space. The PeopleReady located at Niagara Falls Ontario L2G 3Y1 is currently hiring a Brand Marketing Manager Job Description PeopleReady is now recruiting for a permanent direct hire position with our client in Niagara Falls for Brand Marketing Manager. The brand marketing manager will be developing and implementing marketing strategies designed to grown our client s brand awareness. The ideal candidate will have a background in brand development and the role will focus on our client s iconic electronic brandsAll interested applicants are asked to please send cover letter and resume to 2206-br(at)peopleready.com Candidates who reside within a 45-minute commute of our office will be given preference. In the Niagara Region you ll find modern cities Canada s mostJob Location Niagara FallsWorking Hours Monday to Friday - 8 15 am to 5 00 pm on siteBenefits Full comprehensive (dental medical and eye) 80 20 split - FamilyOther perks annual professional development fund RRSP 50% off on company products team events and many more Shift Timing - 1st Shift (Day). Responsibilities Include Key Result Areas Strategy Develop marketing and communications strategy through collaboration with the marketing team to execute brand and product messaging Integrate and adopt strong practices for ongoing monitoring and evaluation of strategic objectives and initiatives including tracking analyzing and reporting on campaigns and overall strategy Product Launch Coordination Collaborate with internal departments and external agencies on product launch marketing efforts Coordinate the creation of all content and visual assets to effectively communicate the benefits of the product to the end user Strategically customize content to specific marketplaces and platforms to maximize user engagement improve user experience and convert potential customers. Public Relations Work with external agency to secure earned press coverage media spotlights and product reviews Conduct media and influencer outreach to build relationships with publications in the tech and audio space Social Media Identify annual social media KPIs and develop content strategy to achieve and optimize based on results Coordinate social media campaigns by planning and posting content across various social platforms Content Development Content Marketing Achieve high user engagement by communicating the benefits of the key selling features of the product to the end user through various digital marketing materials Oversee the creation of product descriptions titles and key selling features Produce and manage multiple complex content streams for regular internal and external communications including web blog content video scripts product inserts online advertisements social media and email communications Other Maintain a budget and monitor the department as a cost center Provide a wide variety of reporting on progress of projects and marketing efforts. Qualification The successful candidate requires Educational Experience Post-secondary diploma degree in Marketing Communications or a related field Minimum 5 years related working experience in marketing in an eCommerce digital space with a preference in a medium sized technology company with writing creative and engaging product copies managing social media and public relations Experience working in a fast-paced entrepreneurial company and reporting to high-level executives Motivated team player who works effectively both independently and in a team environment Competencies In-depth level of knowledge of marketing principles and practices to increase brand awareness Experience developing effective digital marketing plans and to drive online sales Advanced knowledge of Google Analytics website analytics and consumer behaviour - as well as SEO knowledge and upcoming trends. ZIPX