The START-UP BUSINESS PLAN&hellip (Catlett, VA)

The START-UP BUSINESS PLAN&hellip

How to Gather Information for a Business Plan. How to Write a Successful Plan for Your New Business. How to Tailor a Plan to Your Funding Source.Kingston Books 1 - IMG_1079Author William M. LutherPublisher Prentice HallNote This was a college textbook and it has numerous passages that were highlighted with a yellow markerCharts and GraphsContentsPreface ..viiiIntroduction ..1Part One Getting the FactsChapter 1. Can Your Business Succeed in the market Your Selected .....11Chapter 2. Who Are the customers and What Do They Need .....35Chapter 3. What are the Critical Strengths that Will Determine Your Revenues and Market Share .....49Chapter 4. What Expertise Do You Need to Develop the Product or Service .....81Chapter 5. What Expertise Do You Need to Market the Product or Service .....107Chapter 6. What Type of Financial Data Do You Need .....127Part Two Writing the Business PlanChapter 7. Components of a Business Plan ..149Chapter 8. Section One Concept of the New Business ..153Chapter 9. Section Two Strategic Decisions ..159Chapter 10. Section Three Research and Development and Design Engineering ..175Chapter 11. Section Four Manufacturing and Operations ..179Chapter 12 . Section Five Marketing and General and Administrative ..183Chapter 13. Section Six Finances ..189Part Three Getting FinancingChapter 14. Acquiring Capital for Your Business ..199Postscript Planning for the Years Ahead ..203Appendix. A Sample Start-Up Business plan ..209Paperback 245 pages ISBN 0-13-842543-4