INTRODUCTION to BUSINESS &ndash CUSTOM EDITION (Catlett, VA)

INTRODUCTION to BUSINESS &ndash CUSTOM EDITION

Local pick up preferred (please call first) but will ship at the buyer s expenseKingston Books 7 IMG_1238Authors Ricky W. Griffin and Ronald J. EbertPublisher Pearson Custom PublishingNote This was a college textbook. Some passages are highlighted in yellow markerCustom Edition for Strayer University taken from Business Seventh Edition by Ricky W. Griffin and Robert J. EbertIllustrated ChartsContents by Chapter (in brief)PART ONE Understanding the Contemporary Business Environment ..21. Understanding the U.S. Business System ..22. Understanding the Environments of Business ..283. Understanding Entrepreneurship and Business Ownership ..624. Understanding the Global Context of Business ..945. Conducting Business Ethically and Responsibly ..124PART TWO Understanding the Business of managing ..158Managing the Business Enterprise ..158 Organizing the Business Enterprise ..188 Managing the human Resources and Labor Relations ..216 Motivating satisfying and Leading Employees ..248 PART THREE Understanding Principles of Marketins ..278Understanding Marketing Processes and Consumer Behavior ..278 Developing and Pricing Products ..306 Distributing Products ..334 Promoting Products ..362 PART FOUR Introducing the Contemporary Business Environment ..392Producing Goods and Services ..392 Managing for Productivity and Quality ..424 Managing Information Systems and Communication Technology ..454 Understanding Principles of Accounting ..486 PART FIVE Understanding Financial Issues ..518Understand Money and Banking ..518 Understanding Securities and Investments ..548 Understanding Financial and Risk Managemment ..582 APPENDIX I ..AP-IPaperback 613 pages ISBN 0-536-81409-0